Kijun

Founded in Seoul in 2018, Kijun reimagines the concept of “standard” with a fresh, artistic perspective. Its collections explore the tension between past and present, weaving cinematic nostalgia into contemporary silhouettes. From flowing skirts to tailored shapes, every piece is designed for women with honesty, boldness and wit. Kijun’s vision is simple yet striking: to create clothing that feels familiar but never ordinary.

Kijun’s design vocabulary weaves together an array of diverse influences, redefining beauty with confidence and curiosity. Seoul’s street style of the ‘80s and ‘90s serves as the core inspiration board — a period defined by bold experimentation that flourished against a backdrop of cultural transformation. Each piece carries an echo of the era: oversized shapes are paired with delicate details, and vibrant patterns are set against minimal tailoring.

Rooted in the past but alive in the present, Kijun is setting the standard on its own terms. Now available to shop at END.