Unveiling the Local Space Presented by END. collection, we caught up with Ste Wing and Val Kristopher Galbo about their unstoppable imprint.
Both with extensive experience in the fashion industry, Ste and Val have leveraged this past expertise to propel themselves forward in a relatively short space of time. Celebrating the local, Local Space has been built from the ground up with importance placed on authentic storytelling. Weaving narratives of cultural exchange into their product lines, the brand champions a true sense of community, distilled through their connection to Manchester but emblematic of a desire to connect globally with a quiet sense of belonging.
Sitting down with Local Space founders Ste Wing and Val Kristopher Galbo ahead of the launch of the Local Space Presented by END. collection, we discussed the brand’s origins and their creative vision.
Ste Wing: We were inspired to create something that isn’t a clothing brand, but more of a place that people can relate to, something that hits that nostalgia nerve, and to be your go to for the perfect cap.
Val Kristopher Galbo: We wanted to create a platform that doesn't revolve around being a “clothing brand” but to showcase locality all around the world.
SW: ‘Are you local?’ A Manchester term to determine where you’re from, where you would automatically have familiarity with that person or that place. Our use of space (LOCAL ______ ) is what you make it. Your upbringing, your roots and your inspirations.
VKG: Local is a word thrown around in Manchester as a slang to know if your nearby or around a certain area. Space represents two things, space… and nothingness, it’s for you to fill in the blanks. What it means to me is that I know it means something to someone.
SW: With over two decades in the industry, whether that be working closely with brands as a consultant, understanding the market and being a consumer first for nice product, it's through my understanding along with the design experience from Val that we’ve created something that people fuck with for sure.
VKG: Coming from a higher end background, which mainly revolved around design, I wanted to take that focussed approach into putting meaning into a garment over just designing a garment.
VKG: Because we have nothing to compare it to… there is no level of competition as everyone respects one another.
SW: If you’re asking me, it’s not just in recent years. It’s always had the DNA as a creative hub/melting pot for all things creative. I don’t need to tell you that some of the most exciting and iconic movements have come from my city.
VKG: It’s a city that has been developing for years and is still developing. We’re living through it. So, the level of inspiration is endless.
SW: Seeing as though I grew up on the saying ‘are you Local?’, it’s no secret that locally the brand has been recognised and received so well. Then, with our storytelling and visuals, our caps are being bought globally with people really resonating with the local.
VKG: It’s an accessory that represents who you “support”; it’s a piece of merchandise. They are perfect accessories to drive meaning into.
SW: We’ve worked on a bespoke shape, from the fits and shape that we both would like in a cap product. Our logo cap has taken off with its clean and recognisable design. Then you have our Merch Cap, which is our take on a brand or team’s merchandise item. Both have now become staple items for people across different walks of life.
SW: There isn’t a key to success. We just do us. It’s built with passion. Make work not feel like work and create something with a lot more layers than just a clothing brand or a product that people buy for just how it looks. It’s selling a feeling, a mood.
VKG: We’re not pushing a lifestyle, but an ideology of what "local" means to people.
VKG: Early to late 90’s, early 2000s. The golden era.
SW: Living through genres at different ages has been the strongest point of influence as we’ve seen it with not only different eyes, but experiences. Fashion, style, design and advertising in the 80s, 90s, and 2000s play a massive part of the brand. The product shape and campaign storytelling show these influences.