THE BRAND REPORT

As if it never happened, summer is in the rearview mirror. Long, warm evenings have been immediately replaced by knitwear and jackets; we couldn’t be happier. If you ask us, summer gets too much attention. Autumn is the best season of the year and we’re treating it with the respect it deserves. Making the most of the next few months relies almost entirely on what your wardrobe has in it, so over the coming weeks, we’re introducing The Fall Report. Each week, we’re hitting a different pillar of the autumn wardrobe and picking it apart bit by bit until all that remains is what matters: the actual brands and products you should know.

To kick things off, we’re starting at the top. Welcome to The Brand Report. It does what it says on the tin: this is a shortlist of the names across menswear and womenswear that have set the strongest foundation for the season. Whether it’s the preppy mastery of Drake's, Americana-inflected luxury of Visvim, or the unexpected elegance of Simone Rocha, the following brands offer a jump-off point for the rest of the season. Start here and you can’t go far wrong.

Simone Rocha

Simone Rocha’s collections feel eternally fresh and it’s down to the fact that the brand has such a strong sense of identity. In a multibrand lineup, Simone Rocha pieces stand out proudly, detailed with ruffles, ruching, and florals but never feeling patronisingly girly because they’re built from roots like workwear, military, and sportswear.

Dries Van Noten

Dries Van Noten’s latest collection is yet more proof that classic silhouettes reframed from a signature viewpoint are an endless source of good style. Heavy wool outerwear and chunky knits sit alongside shirting which is masterfully relaxed, balancing formality and modernity. Overdyed cotton parkas and double-breasted trench coats cut from heavyweight wool are definite standouts.

Acne Studios

For Fall 2026, Acne sticks to its guns and rolls out a collection defined by great denim. While the world wakes up to the beauty of battered clothing, Acne is hot on the trend with new (retro) cuts from bootcut to twisted seams and thrashed washes with trompe l’oeil detailing. They feel vintage and worn-in, but always have an unexpected detail. 

Our Legacy

In recent years, Our Legacy has found its voice and, with it, defined an era of style. The Swedish brand really comes into its own in Fall/Winter as it rolls out its incredible fabric experiments. Think premium Italian wool but spray dyed for a unique finish, or buttery leather jackets with waxed surfaces to emphasise wear and tear. 

YMC

Two years into his tenure as Creative Director at YMC, Sage Toda-Nation has brought a new energy to the label, emphasising dramatic proportions and British references, creating space for new pieces like the Bonehead Jacket to thrive. Keen eyes will pick up on references ranging from hunting heritage to mod styles, likely because Sage finds his inspiration by digging through the brand’s extensive archive.

Isabel Marant

After 30 years at the helm of her eponymous label, Isabel Marant handed over the keys to Kim Bekker last year. Fall 2026 sees a new collection that pivots on the brand’s unchanged values: effortless luxury that’s genuinely wearable. Signature luxury comes in pieces like boxy suede jackets that recall the ‘80s while accessories underpin everything with clean wearability. The Oskan Bag is the pure definition of a take-everywhere piece. 

Dries Van Noten

Dries Van Noten’s latest collection is yet more proof that classic silhouettes reframed from a signature viewpoint are an endless source of good style. Heavy wool outerwear and chunky knits sit alongside shirting which is masterfully relaxed, balancing formality and modernity. Overdyed cotton parkas and double-breasted trench coats cut from heavyweight wool are definite standouts.

Drake's

Maturing beyond the baggy, brand-laden looks of streetwear, guys are refocusing on the beauty of heritage. Fabric and cut does the talking at Drake’s, with branding restricted to tags only. While the Shetland knits return, there are a number of highlight pieces this season, none more notable than the Coverall Jacket delivered in a super waxy cotton and a silhouette that is calling out for you to pile shirts, knits, and down layers underneath.