Barbour has been making the same promise since the brand started: a jacket that gets better with age rather than wearing out. Still made in the UK by the same family business, five generations in, that promise hasn't really changed.
The wax jacket leads the sale, waxed cotton and a corduroy collar that develops its own patina the more it's actually worn, muddy walks included. Overshirts, gilets and shirts round out the everyday end, built for the same dependable, weather-ready approach the brand's known for.
It's the kind of outerwear that's usually worth the investment at full price. In the END. sale, it's an even easier decision.
Shop the men’s sale for Barbour discounts below.