THE LATEST END. LABEL COLLECTION IS FIT-FORWARD

September marked a new era in END.’s story. The debut END. LABEL collection fused 20 years of expertise curating brands and connecting the dots between fashion, sport, and culture. With the inaugural collection, we explored the meaning of identity, returning to our roots in Newcastle for a campaign that showcased pieces that form the building blocks of personal style.

With the next drop, END. LABEL focuses on the intricacies of fit. Often overlooked for graphics, complex fabrics, and bold colour palettes, fit is the unsung hero of wardrobes that land with impact. 

In the subtle language of fit, END. LABEL speaks to two decades of references. Boxy, cropped bodies offer a new way to see and wear classic garments across outerwear, knitwear, shirting, and base layers while relaxed tailoring eases pleated trousers into the daily rotation. Argyle knitwear sheds its heritage with 

Jersey pieces form a strong foundation for winter styling; Cut from heavyweight 220gsm organic cotton, boxy proportions drape naturally and lend to layering. Accessories and knitwear woven from an alpaca blend bring texture to the new range, adding depth to a colour palette rooted in versatility. 

Built into the core of the latest drop is the END. Monogram. While branding takes a backseat, the monogram sits on intarsia knitwear and is hidden as tonal embroidery throughout.