Nike

Sneaker giant Nike is a brand that needs no introduction. The brainchild of coach Bill Bowerman and athlete Philip Knight, the brand was originally called Blue Ribbon Sports when it was founded in Portland in 1964. After the runner Jeff Johnson suggested the name Nike—a nod to the Greek Goddess of victory—the label changed and the journey to the top of the game began.

Nike men's sneakers are world-beaters. The label's journey began with the iconic 'Moon Shoe,' crafted using Bowerman's waffle iron. Surprisingly, it was former NASA engineer Frank Rudy who introduced the groundbreaking concept of incorporating Air technology into Nike sneakers. Fast forward to ‘87, and the legendary Nike Air Max 1 Sneaker became the first style to make this technology visible. Today, those iconic Air Max bubbles continue to offer best-in-class cushioning and support. Old-school icons like the Nike Air Force and Nike Dunk keep the flame alive, while newer styles like the Air Max Muse and Dn8 inject a whole new energy.

Embarking on an adventure? Nike men’s ACG jackets, fleeces and hats will take you from woodland trails to mountain peaks with ease, designed with some of the world’s harshest environments as inspiration. Or, take it easy with a selection of hoodies, tees and sweatpants from the aptly named Essentials collection, with even more premium alternatives offered in the Nike Wool Classics range for men.

Whether you’re keeping it casual or prioritising performance, END.’s collection of Nike sneakers and clothing for men has the piece for you.

Discover discounts in the Nike Sale.

Check out our Nike Brand Profile for a deeper dive into Nike.