Are you a fan, or are you a fanatic? Either way, with the Y2K fashion moment continuing to evolve, so does Cali-based label UGG - with a collection of coveted classics available here at END. The brand was founded in the late 70s on the sun-soaked shores of Southern California by Australian surfer Brian Smith. He surfed in the oceans of Malibu, quickly realising that warm, sheepskin boots were nowhere to be found - the solution? Smith’s idea of creating UGG was brought to life. It was truly "The Birth of an Icon." Quickly gaining momentum in the fashion world into the 80s, UGG became recognised as a symbol of relaxed southern California culture, worn and loved by many from the East to West Coast. It was from this point on that the YK2 era really brought out the UGG cool-girl aesthetic, with plush sheepskin boots, slippers, and slides gracing the streets of NYC and pretty much everywhere worldwide. Our collection of UGG boots for women at END. includes the now-iconic UGG Mini boot and Ultra Mini. Staying true to the brand's original DNA but igniting a new wave of UGG mania, the styles took the industry by storm in 2020, where fans, influences, and celebrities alike were seen far and wide wearing the sell-out designs with socks, sportswear, and office wear. Fast becoming a global sensation both on and offline, they remain a cult favourite to this day. Ultra Mini not your thing? Then indulge in some relaxation with the sheepskin slippers or Fluff Yeah slides, both crafted from the signature grade-A Twinface sheepskin, creating a style for every mood, occasion, and personality. "It’s like wearing slippers to the office." And who wouldn't want that?!