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A Conversation With… Marcus Reed.

October 23rd, 2014

Common by association, art and fashion is always invariably linked and in a world of collaborations and hybrids there have been some certified classics. Take Thom Sachs teaming up with Nike, Warhol adorning some YSL ready-to-wear or even Damien Hirst applying his eye to some trusty Levi’s.

But it is safe to suggest that one brand has nurtured this connection more than any; adidas. Collaborating with a myriad of artists and designers, the sportswear giant have worked and reworked their archive with mesmeric results. However, it is possibly the more independent and, perhaps, more credible side of things that intrigue us most.

With the first instalment of the classic adidas City Series due for rerelease, the Bern OG, we were reminded of the stirling work of one artist who absolutely nailed what the product and its consumer were all about.

We caught up with illustrator Marcus Reed to talk work, inspirations and his future plans…
END.: So, tell us a little about yourself?
Marcus Reed: Well, I was born and raised in Newcastle, which still holds a great affinity with me, even though I’ve lived in London for almost 18 years now. I studied at Nothumberland and Newcastle College’s which was fantastic schooling, before taking the bold step of moving to the capital. A place I love too, it’s an amazing city to develop and expand creatively, so many influences from varied backgrounds.

Deep down, I’m just a working class lad at heart, love my family, love my friends, love my clobber, love my Saturdays!

E: What are the inspirations behind you work?
MR: That’s a tough one, as they vary quite a lot, from peers and colleagues, to every day things, photos’ places, books, films, people, etc…. Just taking in what’s around you is always the most influential, that’s why I ditched using the tube about 8 years ago (I use it only when necessary these days) You see a whole new London when you’re on foot.

Shapes, symmetry and colour are really my thing. So the 60′s/70′s minimalist stuff really works for me, it’s underrated I think, the obvious outlook is, because it looks so simple, it must be a piece of piss to do. But it couldn’t be further from the truth. It’s very easy to overwork things, but very difficult to strip artwork back to it’s simplest form and make it look great. I hope I’m close to doing that.

E: Do you have an illustrative/design heroes?
MR: As far as creative influences, there are so many and new ones happening all the time. There’s a great creative future for the UK in particular I think, there’s some amazing young talent around at the moment. And also with the world getting smaller via the web, some huge talent worldwide too.

Personally… Stanley Kubrick, Peter Saville, Stephen Shore, Massimo Osti and, of course, Adi Dassler!

E: How did your City Series work come about?
MR: It started as a personal project initially, I was developing a new style at the time and I’ve always been one for doing things in sets (call it OCD if you like) so a City Series of at least 14 worked well for me, plus it’s always good to illustrate about what you know…

I’ve followed on with the Island Series and America Series, so hopefully they’ll get as good a response as the city series versions.

E: Because of that, can we take it you’re a serious adi-head?!
MR: You can… haha! I’m well in to my numbers, I tend to buy vintage these days, Hawaii’s, Olympia’s, Alamo’s, Universal Spezial’s, Dublin’s etc to name a few….. still keep on top of re-issues though.

Jackets are another achilles heel, 43 (not adidas) at the last count. I keep telling the missus they’re investments, but she’s not convinced!

What are your plans for the future?
MR – Just to keep on keeping on I think, I’m so lucky in what I do, as every day there’s something different to do, a new challenge. I wouldn’t change it for the world to be honest.

I’m in an exhibition which is currently running at Somerset House in London, then a UK tour until September next year, which is cool. Followed by a participation in a collaborative book called ‘Share’ which is out next month. And finally my own coffee table book which is out in the spring next year, featuring all my work to date, plus a host of new projects.

Apart from all that, just to be happy…. that’s my plan.

You can check out illustrator’s work in greater detail by visiting the Marcus Reed’s personal website.

The first installment from the adidas City Series, the Bern OG launches 25th October 2014 online at END.

Nike x fragment design Roshe LD-1000 SP

October 23rd, 2014

fragment design head-honcho Hiroshi Fujiwara continues his collaborative efforts with Nike, following up the Tennis Classic and Tennis Apparel collections with this hybrid of the designer’s favourite Beaverton silhouettes.

A nod to Nike’s storied footwear history, the Roshe LD-1000 combines the upper of the iconic Cortez and, a Fujiwara favourite, the LD-1000 in a navy mesh construction with tonal suede toebox sitting on top of the quite innovative Rosherun NM Natural Motion sole unit in a fresh contrast white.

The paired back sneaker is finished with a white leather ‘fat belly’ swoosh to the upper, dual branded insole, contrast white laceset and Cortez tongue and heel tab details as well as fragment decals to the midsole unit.

Release Information
Name: Nike x fragment design Roshe LD-1000 SP
Colour: Obsidian
Style Code: 717121-401
Launch Date: 6th November 2014

For more information, please email us at [email protected].

Brand in Focus: Beams Plus

October 23rd, 2014

The in-house imprint of one of the all encompassing Japanese department store Beams, Beams Plus deal in vintage Americana, rugged outdoorwear and timeless athletic styles, executed in with their own unique personality.

A product of meticulous research, a lifelong obsession with vintage collegiate style and the Japan’s unique ability to organically develop the most diehard of subcultures, Beams Plus is based in the style Mecca of Harajuku.

Basing their designs in what they consider to be the ‘golden age’ of Mens fashion, the US made designs of the 1940’s, 50s and 60’s, Beams Plus create well thought out, well manufactured clothing using archive equipment and time tested techniques.

The signature Beams Plus design, button down shirts utilising a variety of archive fabrics are a staple of each collection, cut in a timeless silhouette and featuring a variety of classic detailing.

Never constrained by their basis in collegiate style, Beams Plus successfully work within the arenas of sportswear, workwear and outdoor apparel every season.

Using a combination of all time great outdoor fabrics like Harris Tweed, technically forward thinking nylon blends and down filled insulation their outerwear offerings get better and better every time.

A clean cut, comprehensive representation of their approach, their AW14 collection is available online here at END. now, head over to Beams Plus section to explore the latest from one of Japan’s finest.

PUMA ‘Green Box’ Pack

October 23rd, 2014

Comprising of some of the sportswear giant’s most celebrated runners from their Trinomic range, the PUMA ‘Green Box’ Pack breathes new lift into a trio of classic silhouettes.

Decked out in a suitably bold green colourway, the pack consists of reworkings of the R698, Blaze of Glory and XT2-R models utilsing an array of materials, fabrics and finishes to distinguish each sneaker from one another.

Finished with fresh white midsole units and 3M accents, the pack doesn’t stray to far away from their OG origins and feature red PUMA branding throughout.

The PUMA ‘Green Box’ Pack launches 31st October 2014. For more information, please email us at [email protected].
Release Information
Name: PUMA XT2+ ‘Green Box’
Colour: Green
Style Code: 358488-01
Release Information
Name: PUMA Blaze of Glory ‘Green Box’
Colour: Green
Style Code: 358490-01
Release Information
Name: PUMA R698 ‘Green Box’
Colour: Green
Style Code: 358489-01

Nike x Undercover Gyakusou – Launching 23rd October 2014

October 22nd, 2014

Designed with functionality and performance in mind, with a lean aesthetic and carefully thought out detailing, the latest instalment from the collaboration between Nike and Japan’s Undercover Gyakusou has arrived for the new season.

Each Nike x Undercover GYAKUSOU collection has seen them borrow some of Beavertons best tech in order to create running centred capsule of incredible performance designs and AW14 collection certainly lives up to the collaborations legacy.

Starting from the bottom up, the Japanese designers have utilised moisture wicking Dri-Fit fabrics for a selection of base layers, with ergonomically panelled tights designed to be worn underneath lightweight shorts, packed with utilitarian detailing.

Strategically tailoring airflow for eras of high stress, the collection’s outerwear is equipped with Nike’s Sweat Map technology and a variety of carefully placed ventilation and to provide warmth on those cold winter outings Therma-Fit polyester wool blend panels and Aeroloft 800 technology have been utilised for a selection of expertly executed layering pieces.

Dropping online here on the 23rd October 2014, head over to our Nike x Undercover GYAKUSOU section to take a good look at this incredibly impressive collection.

adidas Bern OG – Launching 25th October 2014

October 22nd, 2014

Arguably one of the best loved collection of silhouettes in sneaker history, the adidas City Series took inspiration on a variety of European capitals for a selection of now iconic training shoes, giving each silhouette its own feel, unique design and most importantly, colourway.

One of the collections best loved make ups, the Bern inspired combination royal blue and vibrant green has graced a number of adi designs since its debut but is now right back where it belongs for this incredibly faithful re-release.

The adidas Bern OG is back in all its glory, constructed with rich pig skin suede uppers in that classic City Series silhouette, with all of the original detailing in place, contrast green accents and a classic gum sole unit.

Release Information
Name: adidas Bern OG
Colour: Collegiate Royal/Scream Green
Style Code: B35143
Launch Date: 25th October 2014 via our adidas City Series Page.

PUMA Court Star ‘Clean Pack’

October 22nd, 2014

The highlight of the brand’s tennis line, the PUMA Court Star has a rich history having adorned the feet of Wimbledon’s youngest ever champion, Boris Becker, as he clinched victory at the All England Club.

Almost 30 years on from that triumph, PUMA have taken the classic silhouette and given the Court Star a 21st century make-over with a minimalist yet luxurious reworking.

Dubbed the ‘Clean Pack’, the trainer has been served up with smooth premium nubuck leather uppers with tonal lace set and contrast heel panel and tongue label. Most notably the iconic formstripe that adorns PUMA footwear releases has been eschewed giving the trainer fresh, contemporary feel.

The Court Star has been finished with a traditional white branded sole unit and gold foil blocked speedcat branding to the heel tab.

Release Information
Name: PUMA Court Star ‘Clean Pack’
Colour: Off White & Black / Black & Off White
Launch Date: 25th October 2014

For more information, please to email us at [email protected].

adidas Consortium +-0 Rocket Boost

October 21st, 2014

Borrowing some of their latest tech and applying it to an outdoor inspired silhouette, the Adidas Consortium +-0 Rocket Boost is constructed with leather uppers and a full Boost midsole.

Although a unique arena in which to deploy this incredibly effective piece of running technology, they have successfully created a technically forward thinking piece of outdoor attire and one that is guaranteed to be incredibly comfortable.

Kitted out with hiking style lacing hardware, a perforated medial three stripe backed out with reflective 3M trim and a ribbed heel panel, it is equipped with Primaloft insulation and a padded cuff.

The adidas Consortium +-0 Rocket Boost launches Friday 24th October via the adidas Consortium Launch page.



Reebok x Sneaker Politics Pump Certified – 25th Anniversary

October 21st, 2014

Continuing their 25th anniversary Pump Certified celebrations, Reebok have teamed up with Louisiana-based retailer Sneaker Politics to bring up a sweet rendition of the classic sneaker.

The collaborative effort takes inspiration from Borden’s Ice Cream, a Louisiana-based ice cream parlour that has been in business since the 1940′s.

The Pump Certified features a plush cream suede upper with perforated underlay panelling accented by pops of blue and a strong red outsole as well as signature Pump details throughout.

Finishing off the tandem’s effort is “Sneaker” and “Politics” etched on the heel tab of each shoe and “Last of a Dying Breed” on the tongue, a reference to the only Borden’s Ice Cream location remaining.

Release Information
Name: Reebok x Sneaker Politics Pump Certified
Colour: Cream/California Blue
Style Code: M44147
Launch Date: 25th October 2014

For more information, please to email us at [email protected].

Nigel Cabourn interview with i-D Magazine.

October 21st, 2014

In an interview with iconic British publication turned web-imprint i-D Magazine, Newcastle-upon-Tyne based designer Nigel Cabourn for a short interview at the opening of his first London store.

Fresh off the back of his capsule collection with Filson, the legendary outerwear don talks candidly about his new store, his popularity in Japan, his collections and who his customer really is.

Check out the full interview here.

Shop Nigel Cabourn.


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