Launching 3rd March online and in-store
Continuing the blistering hype of last year's iconic 'The Ten' collaboration between Nike and Off-White's polymathic Creative Director, Virgil Abloh, the partnership has announced an official release date for a white-out Air Jordan 1.
As one of the most coveted silhouettes from the first collection, The AJ1 becomes the first from the original ten to be reissued in a fresh colourway for 2018.
Tabled as a Europe exclusive, the announcement of an official release date amid months of rumours and speculations indicates the potential for an enduring collaboration between Nike and Virgil; ready to challenge the cultural significance of adidas' work with Kanye, Raf, and Rick Owens.
For those wishing to take part in our separate in-store raffles, registration will open at END. Newcastle and END. Glasgow at 9am on Wednesday 28th February and remain open until 5pm on Friday 2nd of March. Winners of the in-store raffles will be notified on Saturday 3rd March and will be able to purchase and collect their sneakers on Sunday 4th and Monday 5th of March.
Virgil Abloh x Nike Air Jordan 1