Go Backstage at Wood Wood's SS19 Presentation at LFWM

END. goes backstage at Wood Wood's SS19 'The Outside' presentation at LCM

Well established as a leading voice in the development of care-free casualwear for the global style elite, Danish label Wood Wood presented their vision for SS19 at LFWM over the weekend.

Dubbed 'The Outside' the collection took things back to nature, delivering a sports-inspired collection of essential pieces which blend urban streetwear sensibilities with elements of tactical outerwear.

Cross-body bags and statement bucket hats were masterfully mixed with graphic sportswear silhouettes and printed shirts to convey a spirit of multitudes; a reflection of the modern consumer's multi-faceted lifestyle which might take them from the frenetic hubbub of the inner city to a rural hiking trail in a matter of hours.

True to their roots, a workwear element was omnipresent with the brand's latest riff on classic worker jackets and fabrics evident throughout.

Be sure to check out our feature with Wood Wood co-founder and creative director Karl-Oskar Olsen to learn more about the brand's story so far.

writerEuan Smart