adidas Originals x Pharrell Williams 'Powder Dye' - Launching 16th March

An explosion of colour

For the final drop of Pharrell Williams' 'Holi Hu' capsule - a collection inspired by the Hindu festival of colour - adidas explores the frenetic vibrancy of powder dyeing.

Resulting in a range of unrepeatable one-of-a-kind garments, the collection is a shining testament to the power of colour. Imbuing each piece with the spirit of celebration, the final drop from Pharrell's latest collection for the German-sportswear institution signals the beginning of spring; an allegory for the cultural purpose of the Indian Holi festival each year, which welcomes the new season by celebrating the triumph of good over evil as citizens take to the streets to paint their bodies in a kaleidoscope of colour.

The three sneaker styles included in the capsule feature embroidered Devanagari typography, bold powder-dye treatments, and striking midfoot cage lacing systems.

The adidas Originals x Pharrell Williams 'Powder Dye' capsule will launch at END. on March 16th.

writerEuan Smart
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