EBIT

EBIT™ - Enjoy Being in Transition™ - was founded by Simon Whitehouse in the aftermath of the pandemic. EBIT™ seeks to ignite conversation around mental health and challenge how the fashion community communicates and advocates for genuine well-being. As a mental health culture brand, its clothing aims to show how fashion can create curiosity and compassion for mental health conditions. Aiming to promote positive conversations, the label taps into the creativity of designers, musicians and artists to create its projects.

Every detail within EBIT™ is designed to encourage reflection. Raw edges and exposed seams serve as reminders that growth is rarely linear, while the brand's recurring hexagonal cut-out motif speaks to the choice between revealing and concealing the parts of ourselves others rarely see. Even the signature sky-blue label carries meaning, symbolising the gradual shifts that come with healing and self-discovery.