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The Ads 1994-2022Self Service


If you have one coffee table book, make it this one. Self Service magazine collates more than 300 fashion ads from the last 28 years. From Raf Simons to A.P.C., Prada, and Balenciaga, this is your definitive reference to contemporary fashion advertising. Dive back into the '90s and see how things have changed in 2022 or spot the patterns and cycles of ads that have come full circle.

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