Faithful The Brand

Discussing ideas with a shared love of fashion on the sun-soaked beaches of Bali, Australian Sarah-Jane Abrahams and Norwegian Helle Them-Enger joined forces and created the womenswear label Faithfull The Brand. Committed to producing feminine clothing that makes you feel great about what you are wearing, inside and out, Faithful The Brand is your new go-to label for refreshing womenswear that's both nostalgic and timeless. 

They chose the name ‘Faithful’ for its feminine appeal; it's an inviting and warming name that gives a true reflection of the brand's DNA. By drawing inspiration from island life and vintage classics of summers past, you can expect nothing less than beautiful draped fabrics, with off-shoulder pieces, cinched detailing, and long-line cuts honouring the beauty of versatility and simplicity.  

Transport yourself to golden beaches wearing Faithful the Brand’s dresses. crop tops and t-shirts, or shop the latest trousers and skirts for unlimited mix-and-match styling options. Each piece reflects patterns and fabrics from world markets, spotlighting hand-dyed designs created by local Indonesian artisans. Sustainability is kept at the heart of Faithful The Brand’s women's collections, meaning you not only look good, but your wardrobe staples are kinder to the planet too.

Shop the latest Faithful The Brand for women at END. today. 

19 products