In April 1994, Supreme opened its doors on Lafayette Street in downtown Manhattan and became the home of New York City skate culture. Challenging the dominance of the established West Coast skater scene, Supreme defined the aesthetic of an era that reached beyond skateboard culture, across to fashion, hip hop and art. Over the last seventeen years, the brand has stayed true to its roots while collaborating with some of the most groundbreaking artists and designers of its generation, including Damien Hirst, Public Enemy, Lou Reed, and Wu Tang Clan, to name but a few. This book, written by Aaron Bondaroff and Glenn O'Brien, includes KAWS interviewing Supreme founder James Jebbia, as well as a unmatched archive of exclusive photos featuring legendary advertising campaigns, specially commissioned skateboard designs and artworks, as well as a comprehensive index of their products to date. This is a must have document for any fan of the brand.
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