A.P.C. denim is the result of Jean Touitou's unsuccessful search for a good fitting pair of jeans. Just like their apparel, their clean, minimalistic style is delivered to their range of denim – which for some remains the only option for fabric and fit. First introduced in 2005, the unisex New Standard took on the straight leg of the original Standard but added a lower waist to sit mid at the hips. Updated with a Japanese stretch denim, the grey wash has been left understated and free from embellishment.