Rekindling ‘90s spirit with this unmistakeable New Balance runner, the X-90 is ignited and awakened by the scent and smoke of a ‘Purple Haze’. The sequel to the 2018 X-90 Dusk pack, END. x New Balance join forces yet again to breathe life into the retro sneaker. A coming-together taking inspiration from the smoky mysteries of incense, a burst of creative energy sees shades of soothing purples and heady greys executed across the suede and canvas uppers, with the responsive REVlite midsole underfoot for cushioned performance. Stepping into a smouldering mix of ‘Purple Haze’, the END. x New Balance X-90 is blazing with co-branded details – custom insoles, interchangeable Velcro patches on the tongue and branded lace aglets secure this smoky sequel. Adding smoke to the fire, the ‘Purple Haze’ capsule is intensified with the accompanying incense sticks and holder – giving new meaning to the phrase “holy smoke”.