Smouldering in a mist of ‘Purple Haze’, the heritage of the New Balance X-90 has been ignited in its latest END. x New Balance collaboration. Following up the success of 2018’s ‘Dusk’ pack, this fresh take on the X-90 breathes life into the original with the mystery of incense. Dubbed ‘Purple Haze’, a heavenly scent and smoke surrounds the retro model with shades of soothing purple, charming lilacs and heady rain cloud greys. Pairing NB’s craftsmanship with a bevy of co-branded details, velvety suede and canvas uppers are sat atop the innovative REVlite midsole underfoot for responsive cushioning performance. Custom insoles mark this collaborative release, with interchangeable Velcro patches on the tongue and END. branded aglets securing this smoky sequel. Proving once and for all that there’s no smoke without fire, the impact of the New Balance X-90 ‘Purple Haze’ is intensified with the capsule’s accompanying incense sticks and holder – giving new meaning to the phrase “holy smoke”.