Napapijri, pronounced “na‑pa‑PEE‑ree” with a silent j, didn’t start with mountaintops — it started with technical backpacks inspired by polar explorers. Founded in 1987 at the foot of Mont Blanc, the family‑run Italian brand took its name from the Finnish word for “Arctic Circle,” a nod to the cold‑weather curiosity stitched into its DNA. What began as premium expedition luggage soon evolved into men’s Napapijri clothing that mixed explorer spirit with a street‑ready look.
Napapijri became known for its bold Norwegian flag motif, its obsession with technical fabric research — from Cordura® to waxed cotton canvas — and its iconic Skidoo and Rainforest jackets and Napapijri fleece, turning practical warmth into something bright and unmistakably playful. The inspiration has always been movement: crossing borders, shifting climates, exploring the in‑between.
Explore the Napapijri men’s collection, built for alpine trails and city streets alike.