Adidas x Donald Glover Continental 80Off White & Grey Heather

From AirDropping his sneakers at Coachella to showing off an animated pair in the ‘Feels Like Summer’ music video, it’s pretty clear creative heavyweight Donald Glover - AKA Childish Gambino - knows how to market a sneaker collab. Taking on a Brand Co-Creator role at adidas, Glover’s Continental 80 surpasses all others; fine-tuned with sharp and classic, yet unpretentious attitude, while a layering of cream canvas sets up the sneaker’s make-up. Cutting through the noise of contemporary culture with raw edges and frayed detailing, Donald Glover’s vision for the vintage indoor sneaker is inclusive with a sense of accessibility for all; the opposite of hyped. Soft leathers lay over the uppers with a tonal finish; informing a subtly luxurious sneaker with the parameter challenging outlook of one of America’s greatest creative minds.