END. London - Now Open

END. is proud to present our London flagship store.

Located in the heart of the capital, END. London is our third – and largest – space to date. Designed in partnership with Brinkworth, the concept remains true to that of our Glasgow and Newcastle flagships, using a premium material palette of marble, stainless steel, mirror and maple to create large, monolithic landscapes.

Inside the 8,500 sq ft space, luxury designers, streetwear and contemporary fashion span across two floors, with a vast sneaker wall wrapping around the entire corner of a glazed façade. Housing a range of the most noteworthy names in contemporary menswear including Off-White, Acne Studios, Stone Island Shadow Project, Comme des Garcons, Moncler, and more, alongside the titans of sneakers and sportswear Nike and adidas, END. London is menswear's essential new address in the British Capital.

At first floor level, the main sneaker collection is housed alongside a grooming area, and a launch space with digital screens to display product releases and promotions.

Bringing the online experience to END. London, iPads are available for customers to shop endclothing.com in store and to view the latest editorial content and industry news.

Shot ahead of merchandising by Peter Cook, this exclusive photo set presents the expansive luxury landscapes and hyper-contemporary interior setting which acts as the backdrop for fashion's new London address.

With a slew of exclusive launches and product drops scheduled in over coming weeks to introduce END. to London, be sure to make your way down to Broadwick Street to visit us soon.

END. London

59 Broadwick Street

Soho

London

W1F 9QS

Photography Credit: Peter Cook