Rebelling against the rules lies at the very core of BORNTOSTANDOUT. Born from Jun Lim’s lifetime obsession with perfume, this South Korean label doesn’t just think outside the box — it throws the box away entirely. Here at END., you can discover exclusive discounts on BORNTOSTANDOUT fragrance, including cult favourites like Dirty Rice, Drunk Lovers, Filthy Musk and Indecent Cherry.
BORNTOSTANDOUT stands apart from traditional perfumery, unapologetically using weird and wonderful notes like nail varnish, basmati rice and whipped cream to concoct its mystifying fragrances. Each is housed in striking bottles inspired by Joseon dynasty porcelain, detailed with deep red branding — a colour associated with taboo in Korea — which is pretty fitting considering the brand’s fearless pursuit of the unusual. And at exclusive END. prices, you can find your scent for less — and you can be sure there’ll be nobody out there smelling the same as you.
Find BORNTOSTANDOUT discounts below, and rewire the way you think about fragrance altogether.
