Common Projects men's styles started with a simple frustration: why was it so hard to find a casual shoe that felt luxurious without looking like it was trying too hard? In 2004, founders Prathan Poopat and Flavio Girolami answered that question themselves, pairing New York design with Italian production.
Their first creation, the Common Projects Achilles, changed the trajectory of luxury sneakers, even persuading a traditional Italian factory to make its first pair. Since then, men's Common Projects shoes and Common Projects sneakers have expanded to include understated takes on classic court, track and basketball silhouettes, all filtered through the brand's minimalist lens.
The only logo? Those gold-foil serial numbers on the heel, style code, EU size, and the exact colour used for that model. A detail that's become as recognisable as any oversized monogram, just considerably quieter.
