How has Montreal’s culinary scene influenced your own approach to cooking?
Montreal has definitely had a huge impact on my cooking style and the way I see food. We have so many talented chefs in Montreal and world renowned restaurants, such as Joe Beef, Au Pied du Cochon, and many more. When I was in culinary school, these chefs were my idols – I was looking up to them as the masters of their craft. Now I get to chat with these guys and have their respect, which is a huge thing for me. Montreal has a French background with a North American twist, so it’s a very unique style of cooking here. The cooking scene is unreal and, as seen on a bunch of shows with Anthony Bourdain, it’s one of his favourite cities in the world for cooking as there are so many great restaurants, as well as the French culture of living and enjoying life. Having a good time with good food and wine, just getting together with all of your friends and having a blast.
You launched your first cookbook last year – Always Hungry! – what is the theme of the book and what inspired its recipes?
I launched the first version in French, only for Quebec, last November. It’s coming out in English in September. The inspiration was creating a book that reflects my image – 20 recipes that exist already on my social media accounts and 15 new ones. It was pretty much dictated by whatever seasonal ingredients were available at the time of shooting – so salads, soups, vegetables, meat, fish, seafood, desert and cocktails. Everything is reflecting my vision of cooking. I like working with simple but good ingredients.
Having amassed monumental followings across TikTok, Instagram and YouTube, are you focussing solely on building out your own approach to cooking beyond the traditional restaurant world?
I’m always going to stick to my style of cooking and focus on the videos; that’s the bread and butter of the whole operation. Now we have this big following we’ve got to find some ways to make this thing work long term. So that’s why I’m launching my merch brand in a few months, alongside the cook book and an olive oil that recently was released in collaboration with La Belle Excuse, as well as a hot sauce. Cooking-wise, I’m always going to stick to my style, and I don’t know what it is going to evolve into later, but it’s been two and a half years, so I'm just focussing on staying authentic to myself and putting the best food content out there that I can!
How has social media changed the landscape of cooking for you?
The good part about social media is that I get to do what I love, which is cooking, but I don’t have to deal with the crazy and stressful life of working in a restaurant, with the horrible working hours and the often-toxic environment. It’s meant that I can work with only the good part of it, and get a chance to travel and meet some amazing people – even coming to the UK to work on projects like the END. x Salomon collaboration in the forest! It’s all fun!