Applied Art Forms blends a long-standing passion for vintage with a modern sense of utility, the sweet spot where archive devotees and functionalists nod in unison. Founded in 2020 by Coldplay bassist and vintage collector Guy Berryman, the label pulls from 1940s military gear, mid-century workwear and those utilitarian staples that only get better with age. Every stitch, seam and pocket placement feels intentionally obsessed over.
From its Amsterdam base, the studio channels a Dutch workwear sensibility. Each piece starts with a reference from Berryman's archive, then gets reworked using refined textiles, including Japanese fabrics, and engineered cuts designed to age gracefully over time.
Across jackets, trousers, anoraks and military-inspired cargos, silhouettes trace back to specific originals. Applied Art Forms clothing sits between past and future: utilitarian, refined and quietly destined to become tomorrow's vintage.
