A good wardrobe starts with good foundations, and ANNIE HOOD knows it. Born in Newcastle upon Tyne, the brand has built its name on heavyweight essentials that quickly become the pieces you reach for without thinking. Think thick jersey tees, substantial hoodies and tracksuits that hold their shape long after lighter alternatives have given up.
Fabric sits at the centre of everything, from garment-dyed joggers to reversed‑texture jersey that put the spotlight on construction. As ANNIE HOOD expands into knitwear and footwear, the same focus remains: well-made basics that do the heavy lifting, day after day.