When it comes to ANIMA, the goal is simple: wear, shred, remake. But that simple formula only works if everyone gets on board, and that's where ANIMA steps in. With billions of plastic bottles discarded globally every year, the label seized the opportunity to turn one person's trash into another person's treasure, or more specifically, premium performance sneakers. Where one journey ends, another begins.
Those discarded materials provide the foundation for the brand's footwear, powered by 4EVERLOOP, ANIMA's breakthrough recyclable technology. A proprietary mono-material system, it's designed to eliminate sneaker waste by making recycling part of the product's lifecycle from the very beginning. From top to bottom, every part plays its role. The upper, midsole and outsole are all made using recycled plastic bottles and recycled polyester garments.
