Calvin Klein didn't invent underwear, but it did change the way the world thought about it. Before the brand's era-defining campaigns, underwear largely stayed hidden. CK turned waistbands into a statement, transformed everyday essentials into objects of desire and created some of fashion's most recognisable imagery in the process.
Calvin Klein boxers, briefs, bras, pants and loungewear continue to set the standard for clean design, comfort and confidence, all finished with the logo that became a cultural icon in its own right. The formula hasn't changed much, mainly because it never really needed to.
With full underwear and apparel ranges for both men and women, Calvin Klein remains proof that the simplest pieces in a wardrobe are often the most important. Sometimes all it takes is the right waistband.
