Diadora, the godfather of Italian sportswear. Founded in 1948 in Caerano di San Marco, its days began as a small artisanal workshop crafting mountain climbing, hiking and work boots. In the 60s, it transitioned towards athletic footwear and sportswear, mainly focusing on running in tennis. Then came the ‘70s and ‘80s. Diadora went global. It clothed (and laced) absolute royalty across multiple sports. The architect of Björn Borg's peak tennis style? Roberto Baggio's iconic "Divine Ponytail" era? And the official supplier of the legendary Azzurri? It was all Diadora. And over in the UK, it became an underground status symbol, especially popular among football match-goers wearing premium trainers like the B.Elite.
The story continues today with retro re-releases, contemporary apparel, and some pretty exciting collaborative projects. Take it all in below and shop Diadora at END.
