Eye up the liminal space between rowdy and refined and you’re likely to find just one thing: AMIRI. A maverick spirit, a little grit, and more than a little glamour make up Mike Amiri’s eponymous label, all with deep ties to the city of LA. It’s where he grew up, it’s where the brand took root, it’s the moodboard for pretty much everything AMIRI makes. But it's authentic. References are real and they come directly from Mike Amiri's youth. The grunge cultures of the Sunset Strip in the 1990s comes through in baggy denim and distressed detailing. The skaters carving through Venice Beach manifest as graphic tees, plaid shirts and low-profile sneakers. The rock clubs lining Hollywood's legendary boulevards and the sun-bleached glamour of Los Angeles itself can be seen in stud embellishments and leather jackets.
