Virgil Abloh's relationship with Nike began long before he first visited the company’s world headquarters in October 2016 to embark upon a new collaboration that would dominate the international sneaker conversation throughout 2017.
As a teenager living in Illinois - far off the premium-sneaker-beaten track he now finds himself guardian of - Virgil remembers that he and his friends would pass the time by sketching sneaker concepts and sending them to Nike.
Although then the path here was distant and unclear, the intention has existed for decades. For Virgil Abloh, this collaboration is the realisation of a life-long vision.
As an official Nike partner for this generation-defining collaboration, END. has transformed the Kachette in Shoreditch, Central London, into an immersive gallery space which tells the story of each iconic silhouette and its reconstruction by the inimitable Virgil Abloh.
