{"title":"Folk","description":"\u003cp\u003eSince 2002, Folk men’s clothing has been quietly shaping modern British style. Founded by Cathal McAteer, the label’s philosophy of “style without drama” is rooted in subtle details, refined textures, and a less-is-more approach that resonates far beyond its London HQ.\u003c\/p\u003e\n\u003cp\u003eThe Folk menswear lineup spans everyday essentials — tops, jackets, trousers, knitwear, socks, and shorts all designed with understated precision. Each piece reflects the brand’s obsession with detail, whether it’s the thread colour, pocket placement, or button texture. The result is Folk clothing that feels effortless yet meticulously considered.\u003c\/p\u003e\n\u003cp\u003eCentral to the brand is the Assembly line, where elevated basics take shape. The drawstring Assembly trousers embody Folk’s balance between streetwear ease and architect-inspired design, with a relaxed tapered fit and sharp attention to detail.\u003c\/p\u003e\n\u003cp\u003eBlending elements of streetwear, workwear, and design-led aesthetics, Folk men’s clothing delivers modern staples that transcend trends. \u003c\/p\u003e","products":[{"product_id":"folk-herringbone-cap-fp6660a-bjc","title":"Folk Herringbone Cap","description":"\u003cp\u003eBritish menswear label Folk brings its quiet, considered DNA to everyday accessories with the Herringbone Cap. Crafted from textured herringbone fabric, it offers a subtle nod to classic workwear while remaining firmly contemporary. 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