A cornerstone of the high street, the greengrocers is an indispensable part of the UK’s cultural and commercial fabric. Purveyors of the finest fruit and veg, these family-run establishments celebrate fresh, locally grown produce, placing emphasis on quality and supplying restaurants and the community with healthy produce on their doorstep.
Harvesting inspiration from the greengrocers theme, Diadora’s collaboration with END. sees the iconic Caerano di San Marco-based brand transform their N9000 sneaker in a soft pink hairy suede in a continuation of previous collaborations’ fruit themes, “Limoncello” & “Grappa”. Inspired by the colours created when strawberries are combined with cream, the collaborative rendition of the legendary sneaker pays homage to the courtside staple of British summertime that can be found at any local greengrocer.
