END. COLLABORATIONS RETROSPECTIVE 2024

2024 has been a typically busy year for END. and its collaborative partnerships. Continuing existing relationships and embarking on new ventures, the year has seen us connect with a variety of industry veterans and up-and-coming brands to create exciting product stories told through the medium of sneakers.

From releasing our debut collaboration with Hoka One One to traversing Central Anatolia with Mangal II and PUMA, 2024 has been a year of continued dedication to delivering the very best of limited-edition and exclusive product. As the year draws to a close, END. takes a retrospective look back at the year and the collaborative footwear that defined it.

After winning three consecutive rounds in adidas’ Consortium Cup, END.’s winning entries were produced, embodying the past, present and future theme of the tournament. With their Past style landing in November of 2023, early 2024 shone a light on the Present and Future. Adapting the Centennial Lo and the ZX8000, END. and adidas delivered a duo of striking, winning silhouettes.

Following on from 2023’s winter-centred triple threat collaboration between END., Beams Plus and Clarks Originals, the trio followed up their first offering with a second drop in January of 2024. Transforming the iconic Clarks Originals silhouette, the Wallabee Boot and Mule were rendered in the brand’s typical suede leather across the uppers, while each styles’ vamp was constructed with knitted mohair in a charming winter pattern.

Kicking Spring 2024 off in style, END. linked up with American footwear specialists Hoka in March with their Overland collaboration. Applying their distinctive palette of natural hues across the Mafate Speed 2 and the Kaha Low GTX sneaker silhouettes, the capsule saw the two brands drawing influence from the uncompromising world of overlanding – a form of long-distance, self-reliant travel where the journey itself is the main objective, typically carried out in four-wheel drive vehicles over unforgiving, often uncharted terrain.

Honouring the first anniversary of END. Milano, we linked up with adidas to produce a commemorative Made in Germany Milano sneaker. Cast in a luxurious white leather, this 1 of 500 limited edition silhouette feature gold foil Milano branding to the side wall and END. logos to the heel to complete the stripped back look.

Celebrating British music legends, The Streets, and their time-honoured connection to the Reebok Classic Leather sneaker, END. facilitated a linkup between the two to create a duo of colourways of the silhouette. Immortalised by Mike Skinner’s line, “so let’s put on our Classic and have a little dance, shall we?”, on Let’s Push Things Forward from their seminal record Original Pirate Material, it seemed only right to see Skinner’s musical project develop their own iteration of the sneaker.

Linking up with tv personality Big Zuu for the campaign, the END. x adidas Flyfishing collection fished for inspiration from the classic British outdoor pursuit. Delivering four colourways across two silhouettes, the Tobacco and Mocaturf, the collection was imbued with fishing related details; from the bespoke co-branded fish graphics to three stripes that resembled fishing lures.

Paying homage to clay court tennis tournaments, END. and PUMA linked up to share their edition of the GV Special, dubbed Clay. An archival style, the GV Special silhouette first rose to popularity on the feet of Argentinian tennis legend Guillermo Vilas in the ‘80s. Reworked in white, ecru and orange as a nod to its tennis connection, the tongue is detailed with a bespoke serving player graphic and END. branding.