Situated on Ingram Street in the heart of the city, END. Glasgow represents an integral part of END.’s brick and mortar experiences. To celebrate this store and its importance to the END. community, we paid END. Glasgow a visit, spending the day with the members of staff who are vital to the END. retail experience.
As part of this, we spotlighted staff wearing their favourite pieces from the E By END. collection, reflecting their individuality and showcasing how they chose to style each piece. This demonstrates what sits at the core of E By END.: pieces designed to represent elevated wardrobe staples, seamlessly becoming part of people’s everyday outfits. With the collection, design classics from industry-leading brands are cast through the lens of END., embellished with bespoke E By END. branding: an all-new logo imbued with the look and feel of a handwritten signature.
