{"title":"EBIT","description":"\u003cp\u003eEBIT™ - Enjoy Being in Transition™ - was founded by Simon Whitehouse in the aftermath of the pandemic. EBIT™ seeks to ignite conversation around mental health and challenge how the fashion community communicates and advocates for genuine well-being. As a mental health culture brand, its clothing aims to show how fashion can create curiosity and compassion for mental health conditions. Aiming to promote positive conversations, the label taps into the creativity of designers, musicians and artists to create its projects.\u003c\/p\u003e\n\u003cp\u003eEvery detail within EBIT™ is designed to encourage reflection. Raw edges and exposed seams serve as reminders that growth is rarely linear, while the brand's recurring hexagonal cut-out motif speaks to the choice between revealing and concealing the parts of ourselves others rarely see. Even the signature sky-blue label carries meaning, symbolising the gradual shifts that come with healing and self-discovery.\u003c\/p\u003e","products":[{"product_id":"ebit-inverted-pleat-gaberdine-jacket-e25025-011","title":"EBiT Inverted Pleat Gaberdine Jacket","description":"\u003cp\u003eThe Inverted Pleat gabardine jacket comes through with that clean, quietly structured feel that EBiT leans into, cut from smooth cotton gabardine that holds its shape without feeling rigid. The inverted pleat detail gives the front a subtle bit of architecture, adding depth while keeping the silhouette pared back and wearable. Vertical pockets and the raw, slightly undone hem bring in that familiar EBiT tension between precision and lived‑in ease, while the Italian construction keeps it feeling elevated.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e100% Cotton Denim\u003c\/li\u003e \u003cli\u003eRelaxed Fit\u003c\/li\u003e \u003cli\u003eStand Collar\u003c\/li\u003e \u003cli\u003e2 Side Pockets\u003c\/li\u003e \u003cli\u003eRaw Hem Detail\u003c\/li\u003e \u003cli\u003eSignature Light Blue Label\u003c\/li\u003e \u003cli\u003eMade in Italy\u003c\/li\u003e \u003cli\u003eStyle Code: E25025-011\u003c\/li\u003e \u003c\/ul\u003e","brand":"EBIT","offers":[{"title":"Small","offer_id":54517009908050,"sku":"AC84437-Small-BlackStone","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":54517009809746,"sku":"AC84437-Medium-BlackStone","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":54517009842514,"sku":"AC84437-Large-BlackStone","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"X-Large","offer_id":54517009875282,"sku":"AC84437-XLarge-BlackStone","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/c41ab41632a7402ac58fb6f91ee0145990d6c523.jpg?v=1788610834"},{"product_id":"ebit-octagon-patch-denim-lofty-shorts-e25002-050","title":"EBiT Octagon Patch Denim Lofty Shorts","description":"\u003cp\u003eThe Octagon Patch denim lofty shorts from EBiT’s lean into that big DIY, cut‑off‑your‑favourite‑jeans energy, but with the brand’s own geometric language running quietly through the design. The octagon patches are applied and then removed to leave a soft indigo reserve at the corners, giving them that lived‑in, handmade feel without losing the intention behind the symbol of transition. A relaxed shape, elasticated waist and frayed hem keep them easy and spring‑ready, while the Italian‑made denim gives them the weight and texture that ties them back to the rest of the collection. \u003c\/p\u003e \u003cul\u003e \u003cli\u003e100% Cotton Denim\u003c\/li\u003e \u003cli\u003eRelaxed Fit\u003c\/li\u003e \u003cli\u003eElasticated Waist\u003c\/li\u003e \u003cli\u003eFrayed Hems\u003c\/li\u003e \u003cli\u003e4 Pocket Styling\u003c\/li\u003e \u003cli\u003eSignature Light Blue Label\u003c\/li\u003e \u003cli\u003eMade in Italy\u003c\/li\u003e \u003cli\u003eStyle Code: E25002-050\u003c\/li\u003e \u003c\/ul\u003e","brand":"EBIT","offers":[{"title":"28\"","offer_id":54517298725202,"sku":"AC84431-28\"-Grey","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"29\"","offer_id":54517298757970,"sku":"AC84431-29\"-Grey","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"30\"","offer_id":54517298659666,"sku":"AC84431-30\"-Grey","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"31\"","offer_id":54517298692434,"sku":"AC84431-31\"-Grey","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"32 inch Waist","offer_id":54517298790738,"sku":"AC84431-32\"-Grey","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"34 inch Waist","offer_id":54517298626898,"sku":"AC84431-34\"-Grey","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/af401d28a5241ae404a058908ab7a653297352b6.jpg?v=1788610881"},{"product_id":"ebit-octagon-patch-denim-jacket-e25024-405","title":"EBiT Octagon Patch Denim Jacket","description":"\u003cp\u003eEBiT’s Octagon Patch denim jacket takes a familiar shape and gives it a bit of attitude, using the brand’s signature geometry to leave a subtle indigo reserve where the patches were removed after washing. It feels easy and lived‑in, but there’s still that quiet symbolism running through it — the octagon as a marker of transition and rebirth without ever shouting for attention. The Italian-made denim keeps things grounded in quality, while the finish adds just enough character to make it feel distinctly EBiT. It’s the kind of jacket that slots straight into everyday wear but still carries the brand’s cultural edge.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e100% Cotton\u003c\/li\u003e \u003cli\u003eRelaxed Fit\u003c\/li\u003e \u003cli\u003eClassic Collar\u003c\/li\u003e \u003cli\u003eBranded Gunmetal Buttons\u003c\/li\u003e \u003cli\u003eOctagon Elbow Patches\u003c\/li\u003e \u003cli\u003eSignature Light Blue Label\u003c\/li\u003e \u003cli\u003eMade in Italy\u003c\/li\u003e \u003cli\u003eStyle Code: E25024-405\u003c\/li\u003e \u003c\/ul\u003e","brand":"EBIT","offers":[{"title":"Small","offer_id":54517865840978,"sku":"AC84436-Small-Blue","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":54517865873746,"sku":"AC84436-Medium-Blue","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":54517865775442,"sku":"AC84436-Large-Blue","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"X-Large","offer_id":54517865808210,"sku":"AC84436-XLarge-Blue","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/c5a5ec5d0def06c6094f1f26087f57d072abbf0b.jpg?v=1788611016"},{"product_id":"ebit-i-love-you-t-shirt-e25021-100","title":"EBiT I Love you T-Shirt","description":"\u003cp\u003eEBiT’s I Love You T‑shirt channels the brand’s modular graphic language into an easy, everyday piece, cut from dense 220gsm organic cotton that feels substantial without the weight. The clean ecru base lets the repeated “I LOVE YOU I LOVE YOU” print take focus, echoing the dual‑voice concept from the [E200] Bipolar\/Bicolor project. You still get the octagon and sky‑blue back label, grounding it in the brand’s ongoing exploration of transition and expression. Made in Italy, it’s a simple tee with a quiet emotional charge that sits naturally within EBiT’s universe.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e100% Organic Cotton\u003c\/li\u003e \u003cli\u003eRelaxed Fit\u003c\/li\u003e \u003cli\u003eCrew Neckline\u003c\/li\u003e \u003cli\u003eHalf Sleeves\u003c\/li\u003e \u003cli\u003ePrinted Graphic\u003c\/li\u003e \u003cli\u003eSignature Light Blue Label\u003c\/li\u003e \u003cli\u003eMade in Italy\u003c\/li\u003e \u003cli\u003eStyle Code: E25021-100\u003c\/li\u003e \u003c\/ul\u003e","brand":"EBIT","offers":[{"title":"Small","offer_id":54518575628626,"sku":"AC84434-Small-White","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":54518575694162,"sku":"AC84434-Medium-White","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":54518575595858,"sku":"AC84434-Large-White","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"X-Large","offer_id":54518575661394,"sku":"AC84434-XLarge-White","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/21ad091c9e66601f3bdb571c2f6f321f637bf83f.jpg?v=1788611102"},{"product_id":"ebit-octagon-patch-denim-jeans-e25022-405","title":"EBiT Octagon Patch Denim Jeans","description":"\u003cp\u003eCarrying the same easy, characterful feel as the jacket, EBiT’s Octagon Patch denim jeans use octagon knee patches that are applied and then removed to leave that soft indigo reserve the brand has made its signature. The effect is subtle but expressive, tying back to the idea of transition and rebirth without ever feeling overworked. A relaxed cut and elasticated waist keep them genuinely comfortable and everyday‑friendly, while the Italian-made denim gives them the weight and texture you’d expect.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e100% Cotton\u003c\/li\u003e \u003cli\u003eRelaxed Fit\u003c\/li\u003e \u003cli\u003eElasticated Waist\u003c\/li\u003e \u003cli\u003eBranded Gunmetal Buttons\u003c\/li\u003e \u003cli\u003eOctagon Knee Patches\u003c\/li\u003e \u003cli\u003eSignature Light Blue Label\u003c\/li\u003e \u003cli\u003eMade in Italy\u003c\/li\u003e \u003cli\u003eStyle Code: E25022-405\u003c\/li\u003e \u003c\/ul\u003e","brand":"EBIT","offers":[{"title":"28\"","offer_id":54518750806354,"sku":"AC84435-28\"-Blue","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"29\"","offer_id":54518750904658,"sku":"AC84435-29\"-Blue","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"30\"","offer_id":54518750839122,"sku":"AC84435-30\"-Blue","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"31\"","offer_id":54518750871890,"sku":"AC84435-31\"-Blue","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"32\"","offer_id":54518750773586,"sku":"AC84435-32\"-Blue","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"34\"","offer_id":54518750740818,"sku":"AC84435-34\"-Blue","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/20be934afcd60f8058d92aeb0ea0b764d593113b.jpg?v=1788611143"},{"product_id":"ebit-patchwork-gilet-e25010-500","title":"EBiT Patchwork Gilet","description":"\u003cp\u003eEBiT’s patchwork gilet brings that easy, throw‑on attitude into a lightweight cotton layer that feels relaxed without ever looking sloppy. The mixed panels give it a bit of texture and movement, keeping it visually interesting while still sitting comfortably over tees, sweats or shirting. The fit is loose and non‑restrictive, tapping into the brand’s lived‑in, culture‑driven aesthetic with a softer hand than the denim pieces. Made in Italy, it’s a simple, versatile layer with that quiet EBiT character running through the construction.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e100% Cotton\u003c\/li\u003e \u003cli\u003eRelaxed Fit\u003c\/li\u003e \u003cli\u003eRound Neckline\u003c\/li\u003e \u003cli\u003eDual Zip Closure\u003c\/li\u003e \u003cli\u003eMade in Italy\u003c\/li\u003e \u003cli\u003eStyle Code: E25010-500\u003c\/li\u003e \u003c\/ul\u003e","brand":"EBIT","offers":[{"title":"Small","offer_id":54518894231890,"sku":"AC84433-Small-Blue","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":54518894199122,"sku":"AC84433-Medium-Blue","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"Large","offer_id":54518894264658,"sku":"AC84433-Large-Blue","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"X-Large","offer_id":54518894166354,"sku":"AC84433-XLarge-Blue","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/f10d18e5f08ca66e6c2f3bd307c9fe6fa460ad4e.jpg?v=1788611176"},{"product_id":"ebit-patchwork-blouson-e25007-500","title":"EBiT Patchwork Blouson","description":"\u003cp\u003eThe patchwork blouson lands with that easy, slightly off‑beat energy that EBiT does so well, mixing soft cotton panels in a way that feels considered but still relaxed. The colour‑blocked layout gives it a bit of texture and movement, while the adjustable drawcords at the hem let you play with the shape — pulled in for structure or left loose for a more slouchy feel. Elasticated cuffs and the lightweight handle keep it firmly in the everyday rotation, and the Italian construction gives it that quiet polish running through the whole collection.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e100% Cotton\u003c\/li\u003e \u003cli\u003eRelaxed Fit\u003c\/li\u003e \u003cli\u003eCrew Neckline\u003c\/li\u003e \u003cli\u003eAdjustable Drawcord at Hem \u0026amp; Sleeves\u003c\/li\u003e \u003cli\u003eSignature Light Blue Label\u003c\/li\u003e \u003cli\u003eMade in Italy\u003c\/li\u003e \u003cli\u003eStyle Code: E25007-500\u003c\/li\u003e \u003c\/ul\u003e","brand":"EBIT","offers":[{"title":"Small","offer_id":54519795155282,"sku":"AC84432-Small-Blue","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"Medium","offer_id":54519795188050,"sku":"AC84432-Medium-Blue","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"Large","offer_id":54519795220818,"sku":"AC84432-Large-Blue","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"X-Large","offer_id":54519795122514,"sku":"AC84432-XLarge-Blue","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/2fe4c853231e4c6ccd187d649b2bb7ea5440c1f1.jpg?v=1788520485"},{"product_id":"ebit-bi-colour-sweatshirt-e25027-010","title":"EBiT Bi-Colour Sweatshirt","description":"\u003cp\u003eEBiT’s Bi‑Colour sweatshirt is cut from organic French terry in a relaxed silhouette that leans into the brand’s post‑modern, gender‑fluid aesthetic. 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