{"title":"BORNTOSTANDOUT","description":"\u003cp\u003eBORNTOSTANDOUT isn’t here to blend in. The Korean fragrance brand treats perfume as self‑expression, not a dress code — a philosophy shaped by founder Jun Lim, whose obsession with scent started in his teens and eventually became a mission to disrupt the industry.\u003c\/p\u003e\n\u003cp\u003eLaunched in 2022, the brand channels a rebellious, Korean‑born spirit into BORNTOSTANDOUT fragrance and body care that refuse to play it safe, blending indulgence with depth and avant‑garde notes other brands shy away from. It’s all part of a growing lifestyle universe spanning body care, room scent, stationery, and art.\u003c\/p\u003e\n\u003cp\u003eExpect bold compositions, unexpected twists, and scents that linger — from BORNTOSTANDOUT Sugar Addict’s crystalline rush to Indecent Cherry’s deceptive sweetness and BORNTOSTANDOUT Dirty Rice’s intimate warmth. Even the perfume bottles push the narrative, reimagining Joseon porcelain with sculptural curves and stark white lacquer punctuated by Crimson Red.\u003c\/p\u003e","products":[{"product_id":"borntostandout-dirty-sticky-discovery-kit-8809840211094","title":"BORNTOSTANDOUT Dirty \u0026 Sticky Discovery Kit","description":"\u003cp\u003eThe Dirty \u0026amp; Sticky Discovery Kit from BORNTOSTANDOUT packs eight 2ml atomisers, each designed to push fragrance into unexpected territory. From gourmand indulgence to spiced provocation, it’s a line-up that refuses to play clean or polite. Perfect for sampling the brand’s most daring creations, it’s a set made for those who want their scent to stick around and stir things up.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e2ml Angels’ Powder\u003c\/li\u003e \u003cli\u003e2ml Dirty Heaven\u003c\/li\u003e \u003cli\u003e2ml Dirty Rice\u003c\/li\u003e \u003cli\u003e2ml Fig Porn\u003c\/li\u003e \u003cli\u003e2ml Fugazzi\u003c\/li\u003e \u003cli\u003e2ml Indecent Cherry\u003c\/li\u003e \u003cli\u003e2ml Naked Laundry\u003c\/li\u003e \u003cli\u003e2ml Sugar Addict\u003c\/li\u003e \u003cli\u003eMade in Korea\u003c\/li\u003e \u003cli\u003eStyle Code: 8809840211094\u003c\/li\u003e   \u003c\/ul\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"One Size","offer_id":54504402878802,"sku":"AC76081-OneSize-2X8Ml","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/wrnyhq9aze0qghpn7j2t.jpg?v=1790953371"},{"product_id":"borntostandout-dirty-rice-eau-de-parfum-8809840210714","title":"BORNTOSTANDOUT Dirty Rice Eau de Parfum","description":"\u003cp\u003eWith a name like ‘Dirty Rice’, this fragrance demands attention. From BORNTOSTANDOUT — the Korean brand built for misfits, rebels, and rule-breakers, it delivers a scent that defies convention. Bold, intimate, and unapologetically different, it’s the antidote to blending in. Bergamot and almond spark the senses, while basmati rice, peony, and milk evoke skin-on-skin softness. Grounded by sandalwood, vetiver, and musk, this addictive fragrance lingers all day.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e50ml\u003c\/li\u003e \u003cli\u003eTop Notes: Bergamot \u0026amp; Almond\u003c\/li\u003e \u003cli\u003eHeart Notes: Basmati Rice, Peony \u0026amp; Milk\u003c\/li\u003e \u003cli\u003eBase Notes: Sandalwood, Vetiver, Cedarwood, Musk \u0026amp; Cetalox\u003c\/li\u003e \u003cli\u003eStyle Code: 8809840210714\u003c\/li\u003e  \u003c\/ul\u003e \u003cem\u003e\u003cp\u003eDue to shipping restrictions, we are unable to ship pressurised or flammable items to destinations outside of the EU.\u003c\/p\u003e\u003c\/em\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"One Size","offer_id":54504627896658,"sku":"AC76085-OneSize-50ml","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/grp5kcqp57iupiskvnit.jpg?v=1790953371"},{"product_id":"borntostandout-lanimal-eau-de-parfum-8809840211216","title":"BORNTOSTANDOUT L'Animal Eau de Parfum","description":"\u003cp\u003eBORNTOSTANDOUT is the name everyone’s talking about in K-beauty, redefining luxury perfumery with bold, complex scents that are hard to forget. L’Animal Eau de Parfum is warm, spicy, and a little wild. It opens with rich rum, nutmeg, and almond, then softens into suede and heliotrope with a fresh twist. The base is cosy and sensual — with sandalwood, honey, and vanilla that linger.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e50ml\u003c\/li\u003e \u003cli\u003eTop Notes: Rum, Nutmeg Oil \u0026amp; Almond Paste\u003c\/li\u003e \u003cli\u003eHeart Notes: Suede, Heliotrope \u0026amp; Mugane\u003c\/li\u003e \u003cli\u003eBase Notes: Gaiacwood Oil, Dirty Honey, Sandalwood \u0026amp; Erotic Vanilla\u003c\/li\u003e \u003cli\u003eStyle Code: 8809840211216\u003c\/li\u003e   \u003c\/ul\u003e \u003cem\u003e\u003cp\u003eDue to shipping restrictions, we are unable to ship pressurised or flammable items to destinations outside of the EU.\u003c\/p\u003e\u003c\/em\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"One Size","offer_id":54505074524498,"sku":"AC76084-OneSize-50ml","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/rq5lqahpkaplepwds89m.jpg?v=1790953371"},{"product_id":"borntostandout-sugar-addict-eau-de-parfum-8809840210745","title":"BORNTOSTANDOUT Sugar Addict Eau de Parfum","description":"\u003cp\u003eSugar Addict Eau de Parfum by BORNTOSTANDOUT is pure indulgence in a bottle. Known for using bold, unexpected notes, the Korean brand avoids anything ordinary — each scent is crafted to feel truly one-of-a-kind. This fragrance opens with a rush of sugar and warm cinnamon, then melts into rich cocoa and coffee. Vanilla, rum, and tonka bean create a creamy base, softened by cashmere wood and labdanum. Sweet but never too much, it’s playful, addictive, and perfect for both layering or wearing solo.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e50ml\u003c\/li\u003e \u003cli\u003eTop Notes: Sugar \u0026amp; Cinnamon Essence\u003c\/li\u003e \u003cli\u003eHeart Notes: Cocoa Absolute \u0026amp; Coffee Extract\u003c\/li\u003e \u003cli\u003eBase Notes: Tonka Beans, Vanilla Absolute, Rum Extract, Labdanum Absolute \u0026amp; Cashmere Wood\u003c\/li\u003e \u003cli\u003eStyle Code: 8809840210745\u003c\/li\u003e \u003c\/ul\u003e \u003cem\u003e\u003cp\u003eDue to shipping restrictions, we are unable to ship pressurised or flammable items to destinations outside of the EU.\u003c\/p\u003e\u003c\/em\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"One Size","offer_id":54505127313746,"sku":"AC76090-OneSize-50ml","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/adeb4e9ad5fb9ac5c4fe4491f5e6546b8b4f3a55.jpg?v=1788520376"},{"product_id":"borntostandout-dirty-heaven-eau-de-parfum-8809840210790","title":"BORNTOSTANDOUT Dirty Heaven Eau de Parfum","description":"\u003cp\u003eThis Korean brand doesn’t follow rules, it breaks them. Fueled by rebellion and radical self-expression, it’s the antidote to generic fragrance. The BORNTOSTANDOUT Dirty Heaven Eau de Parfum sees florals shimmer with jasmine and neroli, while creamy tonka and saffron add warmth and depth. Ambroxan, vanilla, and grey amber swirl into a sensual cloud, grounded by modern woods and musk. 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Known for using unexpected, avant-garde notes, the brand refuses to play it safe. The Naked Laundry Eau de Parfum starts fresh and clean, like crisp sheets straight from the dryer. But give it a moment, and things heat up. Sweet notes of caramel and honey mix with warm musk and amber woods, creating a scent that’s cosy, sensual, and just a little bit rebellious.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e50ml\u003c\/li\u003e \u003cli\u003eTop Notes: Mandarin Essential Oil, Aldehyde, Ambrinol \u0026amp; Skatole\u003c\/li\u003e \u003cli\u003eHeart Notes: Mimosa Absolute, White Caramel, Honey \u0026amp; Zafryl\u003c\/li\u003e \u003cli\u003eBase Notes: Tonka Bean Absolute, Tonkitone, Sensual Milk \u0026amp; Ambery Woods\u003c\/li\u003e \u003cli\u003eStyle Code: 8809840211230\u003c\/li\u003e   \u003c\/ul\u003e \u003cem\u003e\u003cp\u003eDue to shipping restrictions, we are unable to ship pressurised or flammable items to destinations outside of the EU.\u003c\/p\u003e\u003c\/em\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"One Size","offer_id":54505573515602,"sku":"AC76086-OneSize-50ml","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/girqo2zshmqvouue7d2z.jpg?v=1790953371"},{"product_id":"borntostandout-mary-jane-eau-de-parfum-8809840210851","title":"BORNTOSTANDOUT Mary-Jane Eau de Parfum","description":"\u003cp\u003eBORNTOSTANDOUT’s Mary-Jane Eau de Parfum opens with crisp green accords and herbal cannabis notes, immediately setting a bold, unconventional tone. A heart of patchouli and smoky woods adds depth, while a subtle sweetness lingers to keep it addictive. It’s fresh, provocative, and deliberately unruly—the kind of scent that thrives on breaking boundaries and daring you to follow.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e50ml\u003c\/li\u003e \u003cli\u003eNotes of Mint, Cannabis \u0026amp; Caramel\u003c\/li\u003e \u003cli\u003eMade in Korea\u003c\/li\u003e \u003cli\u003eStyle Code: 8809840210851\u003c\/li\u003e   \u003c\/ul\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"One Size","offer_id":54505827893586,"sku":"AC83283-OneSize-50ml","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/m7xkdg2vd1vvtcc8dakh.jpg?v=1790953371"},{"product_id":"borntostandout-drunk-saffron-eau-de-parfum-8809840210646","title":"BORNTOSTANDOUT Drunk Saffron Eau de Parfum","description":"\u003cp\u003eKorean fragrance house BORNTOSTANDOUT are doing just that, by redefining personal fragrance. Take the Drunk Saffron Eau de Parfum. It’s inspired by late night indulgence, saffron threads, warm cognac and crimson lipstick. Extremely long lasting with a strong presence, it will stand out from the crowd and linger long after you’ve left.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e50ml\u003c\/li\u003e \u003cli\u003eNotes of Brandy, Saffron \u0026amp; Vanilla\u003c\/li\u003e \u003cli\u003eStyle Code: 8809840210646\u003c\/li\u003e  \u003c\/ul\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"One Size","offer_id":54779742028114,"sku":"AC76080-OneSize-50ml","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/fczff14izc0fy47qbf0b.jpg?v=1790953371"},{"product_id":"borntostandout-dark-drunk-discovery-set-8809840211063","title":"BORNTOSTANDOUT Dark \u0026 Drunk Discovery Set","description":"\u003cp\u003eSeoul-based label BORNTOSTANDOUT pushes fragrance into darker, richer territory with creations that challenge convention. This eight-piece discovery set offers an introduction to the brand's world of excess, intrigue and unapologetic self-expression, letting you experience each scent in 2ml form, one spritz at a time. \u003c\/p\u003e \u003cul\u003e \u003cli\u003eDGAF Eau de Parfum\u003c\/li\u003e \u003cli\u003eDrunk Lovers Eau de Parfum\u003c\/li\u003e \u003cli\u003eNanatopia Eau de Parfum\u003c\/li\u003e \u003cli\u003eDrunk Saffron Eau de Parfum\u003c\/li\u003e \u003cli\u003eMad Honey Eau de Parfum\u003c\/li\u003e \u003cli\u003eMary Jane Eau de Parfum\u003c\/li\u003e \u003cli\u003eFilthy Musk Eau de Parfum\u003c\/li\u003e \u003cli\u003eL'Animal Eau de Parfum\u003c\/li\u003e \u003cli\u003eStyle Code: 8809840211063\u003c\/li\u003e  \u003c\/ul\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"One Size","offer_id":54779745567058,"sku":"AC76093-OneSize-2X8Ml","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/p855qt9xl8k81c3ca5b7.jpg?v=1790953371"},{"product_id":"borntostandout-filthy-musk-eau-de-parfum-8809840211193","title":"BORNTOSTANDOUT Filthy Musk Eau de Parfum","description":"\u003cp\u003eBORNTOSTANDOUT are known for their provocative scents, unique formulations and risque inspirations. It’s kind of why we love them. Filthy Musk is based around musk in its purest form — the raw, primal kind. There’s a sweetness in the pineapple that gets enveloped by the more rich notes of caramel, ambroxan and tonka absolute. Like all their scents, it’s extremely long lasting.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e50ml\u003c\/li\u003e \u003cli\u003eNotes of Pineapple, Musk \u0026amp; Vanilla\u003c\/li\u003e \u003cli\u003eStyle Code: 8809840211193\u003c\/li\u003e  \u003c\/ul\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"One Size","offer_id":54779748843858,"sku":"AC76082-OneSize-50ml","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/c6ghikvcrojzsnlpg1ol.jpg?v=1790953371"},{"product_id":"borntostandout-mad-honey-eau-de-parfum-8809840210691","title":"BORNTOSTANDOUT Mad Honey Eau de Parfum","description":"\u003cp\u003eTemptation takes centre stage with Mad Honey by BORNTOSTANDOUT. Built around wild honey, creamy florals and resinous notes, it balances sweetness with a darker, more intriguing side. Rich, indulgent and impossible to ignore, it's the kind of fragrance that lingers long after the moment has passed.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e50ml\u003c\/li\u003e \u003cli\u003eNotes of Honey, Rum Pure Jungle Essence \u0026amp; Damascena Rose Essential Oil\u003c\/li\u003e \u003cli\u003eMade in Korea\u003c\/li\u003e \u003cli\u003eStyle Code: 8809840210691\u003c\/li\u003e  \u003c\/ul\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"One Size","offer_id":54779797832018,"sku":"AC83281-OneSize-50ml","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/s7rmpmdc9hrzqxu0lp2f.jpg?v=1790953371"},{"product_id":"borntostandout-dgaf-eau-de-parfum-8809840210813","title":"BORNTOSTANDOUT DGAF Eau de Parfum","description":"\u003cp\u003eIf confidence had a scent, it would probably smell something like DGAF. BORNTOSTANDOUT's unapologetic fragrance is all about self-acceptance, individuality and not caring too much about expectations. With a bold mix of smoky woods, spiced florals, and a hit of sweetness that refuses to play it safe, it's a scent that refuses to fade into the background. \u003c\/p\u003e \u003cul\u003e \u003cli\u003e50ml\u003c\/li\u003e \u003cli\u003eNotes of Bergamot, Incense \u0026amp; Sandalwood\u003c\/li\u003e \u003cli\u003eMade in Korea\u003c\/li\u003e \u003cli\u003eStyle Code: 8809840210813\u003c\/li\u003e  \u003c\/ul\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"One Size","offer_id":54779801993554,"sku":"AC83282-OneSize-50ml","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/xdc1fdovyvq1zsnhm70l.jpg?v=1790953371"},{"product_id":"borntostandout-drunk-lovers-hand-body-cream-5060675345658","title":"BORNTOSTANDOUT Drunk Lovers Hand \u0026 Body Cream","description":"\u003cp\u003eBORNTOSTANDOUT lean into intimacy with Drunk Lovers — a cream that feels warm, soft and a little reckless in the best way. It melts in quickly, leaving skin smooth with that sweet‑amber glow they’re known for. 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It’s creamy, light, and leaves a soft sheen that feels warm without being heavy. Think caramel warmth, a hint of vanilla, and that sugary pull that keeps you coming back. Fun, easy, and a little mischievous.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e350ml\u003c\/li\u003e \u003cli\u003eNotes of Sugar, Cocoa \u0026amp; Rum\u003c\/li\u003e \u003cli\u003eSweet Almond \u0026amp; Jojoba Oil\u003c\/li\u003e \u003cli\u003eStyle Code: 5060675345665\u003c\/li\u003e  \u003c\/ul\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"One Size","offer_id":54779886436690,"sku":"AC97216-OneSize-350ml","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/nf2uwajbsnop1qtpf7wl.jpg?v=1790953371"},{"product_id":"borntostandout-filthy-musk-hand-body-cream-5060675345672","title":"BORNTOSTANDOUT Filthy Musk Hand \u0026 Body Cream","description":"\u003cp\u003eFilthy Musk goes straight for the skin — warm, primal, quietly bold. This cream softens everything with a smooth, velvety finish, but the musk stays close, giving that addictive, just‑a‑bit‑dangerous vibe BORNTOSTANDOUT does so well. It’s subtle at first, then deeper, warmer, more you.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e350ml\u003c\/li\u003e \u003cli\u003eNotes of Pineapple, Musk \u0026amp; Vanilla\u003c\/li\u003e \u003cli\u003eSweet Almond \u0026amp; Jojoba Oil\u003c\/li\u003e \u003cli\u003eStyle Code: 5060675345672\u003c\/li\u003e  \u003c\/ul\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"One Size","offer_id":54779886829906,"sku":"AC97218-OneSize-350ml","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/kfpa3t8wrclgbadza4pr.jpg?v=1790953372"},{"product_id":"borntostandout-drunk-lovers-hand-body-wash-5060675345689","title":"BORNTOSTANDOUT Drunk Lovers Hand \u0026 Body Wash","description":"\u003cp\u003eSeoul-based BORNTOSTANDOUT isn't about playing it safe when it comes to scent, and neither is Drunk Lovers. Reworking one of the label's most captivating fragrances into a hand and body wash, Drunk Lovers layers zesty citrus, warming cognac and smooth woody notes into a scent that's hard to forget. 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Inspired by the label's cult-favourite scent, Drunk Lovers, this Korean incense fills the room with notes of citrus, cognac and warm woods, transforming any space into a moment worth slowing down for. \u003c\/p\u003e \u003cul\u003e \u003cli\u003e44G (40 Sticks)\u003c\/li\u003e \u003cli\u003eScent Notes: Citrus, Cognac, Woods, Vanilla \u0026amp; Musk\u003c\/li\u003e \u003cli\u003eKey Notes: Bergamot, Cognac, Sandalwood, Amber \u0026amp; Musk\u003c\/li\u003e \u003cli\u003eFragrance: Bright Citrus, Warm Spice \u0026amp; Smooth Woods\u003c\/li\u003e \u003cli\u003eStyle Code: 8809840212343\u003c\/li\u003e  \u003c\/ul\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"One Size","offer_id":54779920023890,"sku":"AC97223-OneSize-44G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/wpequcuez54nebljhziv.jpg?v=1790953371"},{"product_id":"borntostandout-sugar-addict-korean-incense-8809840212367","title":"BORNTOSTANDOUT Sugar Addict Korean Incense","description":"\u003cp\u003eSome people take a liking to sweet scents, others become Sugar Addicts. Bringing one of BORNTOSTANDOUT's most indulgent creations to its Korean Incense collection, this fragrance-led ritual invites notes of sugar, cinnamon, cocoa and coffee with a rich base of vanilla, rum and cashmere wood into your home. 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It sinks in fast, leaves hands smooth, and carries that playful sweetness BTSO does so well. Light, warm, and instantly mood‑lifting.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e40ml\u003c\/li\u003e \u003cli\u003eNotes of Sugar, Cocoa \u0026amp; Rum\u003c\/li\u003e \u003cli\u003eInfused with Shea Butter\u003c\/li\u003e \u003cli\u003eStyle Code: 8809840212381\u003c\/li\u003e  \u003c\/ul\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"One Size","offer_id":54779921301842,"sku":"AC97217-OneSize-40ml","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8339\/0034\/files\/unpqcvqws8sjxpc94ccp.jpg?v=1790953371"},{"product_id":"borntostandout-filthy-musk-hand-cream-8809840212398","title":"BORNTOSTANDOUT Filthy Musk Hand Cream","description":"\u003cp\u003eIf you're looking for a rich, expressive scent with plenty of personality, even in a hand cream, then Seoul-based fragrance house BORNTOSTANDOUT is for you. One of the brand's standout scents, Filthy Musk balances sweet notes of pineapple and honey with patchouli, spice and a deep musky dry down. 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