Founded in Copenhagen in 2004, Won Hundred emerged at a time when denim was still the starting point for many of the most exciting Scandinavian brands. Creative Director Nikolaj Nielsen built the label around that foundation, developing collections that drew as much from music, youth culture and contemporary art as they did from traditional menswear and womenswear. The result was a distinctly Danish perspective on modern dressing: clean without feeling clinical, directional without trying too hard.
While denim remains central to the brand's identity, Won Hundred has steadily evolved into a complete wardrobe offering. Tailoring, outerwear, knitwear and everyday essentials are approached with the same attention to silhouette and fabrication that first put the label on the map.
More than two decades since its launch, Won Hundred continues to reflect Copenhagen's unique place in fashion: relaxed, confident and entirely comfortable doing things its own way. Shop the full collection at END.
