{"title":"Sale New Era","description":"\u003cp\u003eFew brands are as closely tied to sports culture as New Era. From the dugout to the streets, its caps have become a symbol of fandom, self-expression and authentic style. Worn by players, supporters and tastemakers alike, New Era has built a reputation for quality craftsmanship and iconic cap designs, with silhouettes like the 9FIFTY, 59FIFTY and 9TWENTY becoming staples in collections around the world. While its roots are firmly planted in America's biggest sports leagues, the brand's influence extends far beyond game day. With the appointment of acclaimed designer Dao-Yi Chow as Vice President and Creative Director in 2024, New Era continues to evolve, combining the energy of its sporting heritage with a fresh, fashion-led vision for a new generation of fans.\u003c\/p\u003e\n\u003cp\u003eShop New Era below.\u003c\/p\u003e","products":[{"product_id":"new-era-x-fear-of-god-new-york-giants-9fifty-cap-60850277","title":"New Era x Fear of God New York Giants 9Fifty Cap","description":"\u003cp\u003eShow your support for the New York Giants with the latest collaboration between Jerry Lorenzo’s Fear of God and New Era. Embroidered with an ESSENTIALS logo and a nod to New York, it takes a more pared-back approach than the usual. 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