Editorial

EXPLORE THE OUTDOORS

14 May 2026

For SS22, END. venture into the wilderness to discover the perfect apparel for tackling the Great British summer.

The unquestionable human desire to conquer the natural world has been ever-present within society since early civilisation began. An innate instinct and feeling, wanderlust continues to compel us to don our toughest outdoor clothing and take to the hilltops, mountains and lakes to experience the beauty of the natural world around us. The perfect remedy for the stresses of modern living, life outdoors requires clothing with a certain hardiness, preparing us for anything that Mother Nature could through at us.

Man wearing outdoor clothing with mountain in background
Man wearing outdoor clothing with mountain in background
Men wearing outdoor clothing with lake in background
Men wearing outdoor clothing with lake in background

From outdoor stalwarts Snow Peak to modern pioneers and Wander, outdoor focused brands continue to find new methods of innovation that better equip us for dealing with inclement weather conditions or sudden bursts of sunshine. Whether you’re clad in GORE-TEX Arc’Teryx outerwear or avant-outdoor garments from Norbit by Hiroshi Nozawa, you’ll be primed and ready to remain comfortable whether you’re navigating uncompromising terrain or simply enjoying a casual hike through the countryside.

Men wearing outdoor clothing with mountain in background
Man wearing outdoor clothing with lake in background

Reflecting the importance of finding balance within the modern world, where the scales of work and play can tip unequally, outdoor wear celebrates the small joys that can come with spending quality time out of the city. Whether you recharge with a lengthy hike or a walk on the beach, END. have got you covered with our “Edit 01: Explore The Outdoors”.

Writer End.

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