END. X COLE BUXTON

Continuing a longstanding partnership, END. and Cole Buxton join forces for their first head-to-toe collection. The collaboration channels the shared values underpinning both retailer and brand, creating an exclusive capsule that elevates classic codes through a premium lens.

The partnership focuses on the key design codes of Cole Buxton: refined sportswear, exaggerated proportions and premium outerwear, combining these with an emphasis on camouflage patterns worked into graphics and materials. Take the insulated puffer jacket, for instance, which is crafted from a camo patterned down material to a cropped, boxy fit, as well as detailed with subtle branding to the chest in contrasting white. Continuing with that same approach, the down insulated gilet arrives in the same woodland camo-inspired tones, detailed with exaggerated baffles, a cropped fit and a two-way Riri zip.

Reworking a Cole Buxton fan favourite, the CB Logo Knit sweatshirt arrives in an ultra-soft camo merino blend, with an oversized silhouette and italic “CB” branding at the chest. Cole Buxton’s Wilson sneaker is given a bespoke rework, too, with hairy camouflage premium cowhide uppers and co-branding worked into the insole. Echoing the British brand’s expertise in elevated sportswear, a grey hoodie and sweatpants are crafted from premium, heavyweight cotton jersey and printed with the brand’s signature CB star emblem.

The graphic tees offer custom reworks of Cole Buxton staples: the brand’s sportswear tee arrives detailed with camo pattern prints, while the signature tee is printed with global cities at the back to reflect END.’s brick and mortar stores. To complete the collection, the London-based label’s Star Racing cap arrives in both a camo pattern and a vibrant, cobalt blue colour.