When you think of cult-worthy, forward-thinking streetwear, none other than the Milan-based label Off-White springs to mind. The now-iconic label was founded by the late designer Virgil Abloh, who originally started out selling deadstock Ralph Lauren designs, altering them with prints in an effort to showcase his own creative flair.
On the back of his success, Abloh opened a boutique called Pyrex Vision, which he shortly rebranded to launch the luxurious streetwear label we know and love today. With a clear vision, Virgil brought a sense of Italy’s history and craftsmanship to life, all while taking the opportunity to jump on global trends and utilise his ever-growing social media platform.
Taking inspiration from the gritty world of utilitarian-inspired design and workwear, Off-White launched the Industrial Belt on the runway in 2016, an accessory that quickly became an essential part of every streetwear enthusiast's uniform and propelled the label’s legendary status.
The first Off-White women’s collection arrived shortly after, debuting at Paris Fashion Week in 2014, where sneakerheads, hype-baes, and competitive designers alike became ever more familiar with the Italian label’s diagonal lines, iconography, and industrial-packing-inspired finishes. Here at END., there’s a whole selection of the label’s coveted styles, from luxury sneakers to statement socks and athletic, off-duty hoodies and joggers.
Honing in on contemporary youth culture, Off-White set out to go beyond fashion, creating a luxurious range of homeware and expanding its following by welcoming its rebellious, cult-like designs into people's homes worldwide. Embellished with some of the brand's sought-after motifs, including personal signatures from Abloh, the label celebrates the designer's success and continued legacy.