Direct from the sun-bleached streets of downtown LA, 424 reimagines global streetwear with a Californian twist. Proudly named after the location of its flagship boutique, 424 have established a distinct creative voice by taking an artistic approach to elevating streetwear staples beyond the industry standard.
Born in the wake of LA's significant rise in style notoriety in recent years, emerging out of the shadows of its East Coast rival, NYC, 424 personify the city's contribution to international streetwear. While each city indisputably has its own sense of self, LA has emerged with a distinct design aesthetic which blends a casual sentiment with a risqué urban grit that has its own unmistakable flavour.
For AW17, 424 continue with their masterful use of a highly saturated palette combined with a rough-and-ready nod to industrial construction materials. Traffic cone orange expertly clashed with cardboard camel sit alongside stark blacks and whites in a range of classic streetwear silhouettes.
