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Our women’s Fruity Booty collection is home to super cute underwear for every day of the week, including comfy Fruity Booty thongs and multipacks that stay sharply on trend with polka dot prints and lace trims. And it doesn’t stop there: Fruity Booty swimwear bring the brand’s playful energy poolside, while softer-than-soft loungewear sets keep you looking flawless on even the laziest of days. Who says conscious can’t be cute?\u003c\/p\u003e\n\u003cp\u003eWith a ‘wear what makes you happy’ ethos, Fruity Booty is the brand to put a smile on your face. Shop the women's collection at END. below.\u003c\/p\u003e","products":[{"product_id":"fruity-booty-lacie-thong-fb-cr24-pinred-lac-tho","title":"Fruity Booty Lacie Thong","description":"\u003cp\u003eThe Fruity Booty Lacie thong is crafted from delicate lace and soft microfibre, giving it that smooth, lightweight feel with a flirty edge. 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