Ölend started out as a passion project between Barcelona locals Adriana Dumon and Fran Rios, with their close buddies as the first customers. Fast forward to today, and it’s become the go-to brand for city-ready accessories with a vintage mountaineering twist — think 1940s and ’50s explorer vibes, reimagined for modern city life.
It all kicked off with a DIY backpack that laid the foundation for Ölend’s signature style. By 2012, demand was growing, and Fran’s childhood friends Antonio and Juan jumped on board to help shape the brand. Ölend bags are easy to spot: soft and squishy padded builds, knotted handles and puffy straps, and drawstring closures across Ölend backpacks, crossbody bags, and shoulder styles. The Ölend Ona Soft bag is a fan favourite — big enough for your laptop and crafted from water-resistant nylon or vegan leather. Whether you’re commuting, travelling, or just out and about, Ölend bags are made to keep up.
Curious? Check out the full Ölend collection now at END.