Daily Paper Womens Jackets

Founded in 2012 by childhood friends Hussein, Jefferson and Abderrahmane, Daily Paper womenswear is rooted in community and a shared love of contemporary design. The blog‑turned‑fashion label made its mark through the trio’s passion for music, fashion and culture, gaining global recognition along the way.

Their original blog — the inspiration behind the brand name — covered everything from style to sound, reflecting the African influences that shaped the three Amsterdam‑based friends. Drawing on this heritage, they began producing branded T‑shirts, which quickly evolved into the streetwear label known today. Its logo, a modern interpretation of the Maasai shield, nods to the founders’ roots and adds cultural depth to each design.