Descending on the French alps, The North Face hosted their Tour du Mont-Blanc 2025 event across four days in the historic epicentre of winter sports, Chamonix, in honour of their Summit Series Flora Alpina collection.

DAY 1

Beginning on Wednesday evening after winding through France’s notoriously precarious mountain roads, a community run with Big Mountain Brewery saw us link up with the makers of some of the best IPA in the Alps to test out the Summit Series VECTIV Pro 3 Flora Alpina sneaker on the trails. Flowing with mountain flora, the seasonally snowy hillsides of Chamonix were rendered in the verdant foliage synonymous with late summer in the mountains – the perfect backdrop for a test run of The North Face’s trail sneakers. Finishing up at Big Mountain’s Basecamp Bar for refreshments, an exclusive screening of the brand’s latest film, TALA: Running Across the Pyrenees, tracking elite ultra runner Fernanda Maciel’s 800-kilometre solo run across the legendary GR11 trail, rounded off the first day in the French Alps.

DAY 2

Thursday morning kickstarted with a relaxed breakfast with The North Face’s team of athletes and the trail running community ahead of their participation in one of the world’s most renowned and iconic ultra marathon races, before visiting The North Face’s storefront in the centre of Chamonix to put the Summit Series VECTIV Pro 3 with running analysis. Helping us to unlock our true potential, the pro-level data analysis of our stride length, foot strike and cadence was offered in real time, enabling The North Face’s trained experts to offer advice on the best shoes for us to help us achieve our running goals.

DAY 2

Thursday morning kickstarted with a relaxed breakfast with The North Face’s team of athletes and the trail running community ahead of their participation in one of the world’s most renowned and iconic ultra marathon races, before visiting The North Face’s storefront in the centre of Chamonix to put the Summit Series VECTIV Pro 3 with running analysis. Helping us to unlock our true potential, the pro-level data analysis of our stride length, foot strike and cadence was offered in real time, enabling The North Face’s trained experts to offer advice on the best shoes for us to help us achieve our running goals.