A visit to Wimbledon might not come with heavily enforced style rules, but a complex web of nuance underpins everything. The All England Lawn Tennis Club has a reputation to uphold, after all. Tennis has always had style, culture, and codes. The problem? They’ve typically been kept behind a gate. Palmes wants to change that.
END. x Palmes Summer of Sport is the third chapter of our ongoing series, landing on the heels of a capsule with Bene Culture. Throughout the summer, we’re linking up with a handful of brands to explore the power of spectator style in shaping sports culture. Beyond performance, each capsule begins with the fan experience: the rituals, the atmosphere, and the stories that give sport its real meaning. With Palmes, tennis is in the spotlight.
