{"title":"Alpha Industries","description":"\u003cp\u003eAlpha Industries has been an expert in military style since the ’50s, and the sale is your chance to grab the brand’s best pieces for less. You’ll find discounts across men's and women's outerwear, tops, and trousers. Think bombers, parkas, and utility‑driven staples that stay true to the original specs but still feel totally current.\u003c\/p\u003e\n\u003cp\u003eWith durability and practicality packed into every design and detail, the Alpha Industries sale is the perfect place to secure hard‑wearing wardrobe upgrades.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"end-x-alpha-industries-ma-1-bomber-266130-01","title":"END. x Alpha Industries MA-1 Bomber","description":"\u003cp\u003eEND. Label shifts its gaze trackside for ‘On the Move’ — motorsport, speed culture, all velocity. The END. x Alpha Industries collaboration lifts the visual language of uniforms, pit‑lane layers and rider protection, then filters it through a fashion lens. And the anchor is obvious. Alpha Industries' MA‑1: the blueprint bomber, \u003cem\u003ethe\u003c\/em\u003e reference point. 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The reversible nylon, the structured trims, the sleeve pocket — all the details that defined the original flight jacket are still here, just tuned for everyday wear. Its relaxed fit comes straight from the military blueprint and hasn’t really shifted since, mostly because Alpha got it right the first time. 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