Simple embroidery canonises the mindset of a generation.
Established in Paris in 2014, NASASEASONS' journey began as a collective focused on importing underground 90s Club Kid culture for a new generation of European party goers.
Masterfully tapping into the mindset of the dot com generation, after just a few months the collective had hosted underground parties for more than 2,000 people.
Hoping to build on this impressive momentum, one of NASASEASONS' founders - Millinsky - set out to inconise the nightlife brand by developing a range of accessories to take the tenets of their vision off of the dance floor and onto the street.
Left outcast in the wake of a crushing double-dip recession, as economic prospects faded and the cost of living in metropolitan centres soared, many Millennials experienced an ongoing period of perma-adolescence, taking solace in the tantalising escapism of hedonic nightlife. Through use of dry humoured, pan-erotic slogans, NASASEASONS perfectly capture the emotional truth of teenagehood that extends well beyond your teens.
Taking inspiration from romance, heartbreak, pop-culture and the social media era, NASASEASONS return to END. for AW17 with their first foray into apparel.
NASASEASONS at END.